(via Picle Developments | Made by Many)
(via Cleaning The Developing World With Unused Hotel Soap | Co.Exist: World changing ideas and innovation)
“The degree to which a given brand comes to consumers’ minds in the context of a particular purchase occasion or consumption occasion” — Why Being Interesting Might Be More Important Than Being Different - Canalside View
(via Retailers Provide Rich Material for Popular Culture | News - Advertising Age)
(via Netflix Deal Reveals Apple’s Secret Sauce: iTunes Pay Channel | Fast Company)
(via Why Obama Really Wants to Make It in the Movies - Nancy Scola - Politics - The Atlantic)
(via Stop Talking About Social and Do It - Nilofer Merchant - Harvard Business Review)
Peugeot Panama's Pinterest Puzzle | Creativity Pick of the Day - Advertising Age
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(via building a brand with purpose | Influxinsights)
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(via brand new: Two brands (and one thing) that nailed it this year at SXSW)
(via OMGPOP’s Draw Something Mobile App Hits 5 Million Downloads - BusinessInsider.com)