“The degree to which a given brand comes to consumers’ minds in the context of a particular purchase occasion or consumption occasion”
Source mweigel.typepad.com
About this site
"Enquire within upon everything".
I'm Dino Demopoulos, a Planner, DJ, remixer, producer, writer and dad living in Toronto.
This is a collection of stuff I find interesting.
The links below point to other places and diversion. Enjoy.
A cabinet of curiosities.
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